“Cord cutting”
pummeling for cable
and satellite TV
T
he pummeling, received during 2014 due to the
deep cracks caused by the consolidation of Netflix and other OTT platforms, was harsh. Resulting
in moves by giants who never thought they’d be
touched, much less beaten up. And I say pummeling because, Netflix ended the year with a succulent clientele of
over 50 million users worldwide and continues investing X Enrique Cerezo, film producer and president of
aggressively, both in original content and its international Atletico de Madrid and Amanda Ospina
expansion, forcing giants such as DISH to launch services
Migrating of cable industry professionals to the internet
like Sling TV for $ 20 a month.
considering that cable has no future. Lack of transparThe gradual loss of subscribers forced the company to ency in the market and in short, aging professional stancome out to conquer an audience that doesn’t want to dards and lack of renewal in management. If to all this
pay for cable or satellite service and much less contracts. we add, unreliable measurements, laws and regulations,
Its offer includes other giants like Turner Networks, ESPN, some obsolete and other incoherent and even nonsensiESPN2, Disney Channel, ABC Family, Food Network, HGTV, cal, the truth is that this sector is receiving a severe beatTravel Channel, TNT, CNN, TBS, Cartoon Network, Adult ing. We have to see whom, how and when they will react.
Swim, and the “best of the internet video” with Maker Stu- By: Amanda Ospina
dios.
Another move that years ago was unthinkable, was the
one HBO had to do now available online without a subscription to cable or satellite TV. This year will surely mark
a turning point in how the cable and satellite companies
package their services in a mode that tends A La Carte. The
truth is that both in the United States and Latin America,
this business has been impacted because - with some peculiarities or exceptions, several industry problems persist.
In Latin America, for example such as the difficulty which
the signals have to maintain subscription revenues, declining advertising revenues, prevailing system costs and production quality that does not combine with current market
reality. Excessive program repetition, small number of premieres and lack of novelties in the content.
Canned that are repeated in different signals of the same
operator. The loss of identity, all resemble each other,
which makes the offer unattractive. Lack of ideas on content to keep the audience. Adherence to past business formulas. Discouragement of those responsible for the industry to visualize a way to increase or maintain profitability.
6ENERO
ENERO
/ FEB
/ FEB
20152015|
|WWW.TVMASMAGAZINE.COM
WWW.TVMASMAGAZINE.COM
Director y editor:
Amanda Ospina
[email protected]
Corresponsales:
Argentina: Natalia Samahat
Perú: Patricia Saavedra
Alemania: Patricia Salazar
y Blanca Lippert
Colombia: Viviana Urrea
México: Carlos Aguillon
España: Gabriel Reyes
Miami: Marian Oquendo
Denis Cardoza
Dora Luz Vargas
Corresponsal Internacional
Marcos Contreras
Redacción:
Marcela Herrán
Patricia Saavedra
Correción de estilo y texto:
Marcela Herrán
Michael LLopis
Investigación
Jorge Sanabria
Marketing:
Luza Sanabria
[email protected]
Guillermo Cusnaider
Traducción:
Michael LLopis
Digramación y Montaje
Monica Rengifo
Diseño:
Revista TVMAS
Asistencia de Diseño:
Hank Borba
Año 16 /N090/ Enero-Febrero
2015
TVMAS es una publicación
de nicho en el negocio de la
televisión y los contenidos
audiovisuales. Es de distribución gratuita.
Circula en los eventos más
importantes del mundo en
Español y en Inglés