Azteca Launched Business Unit
México.
X Five channels with the best HD technology
for the world
The celebration last October for the launch of AZ TV de Paga, (AZ
Pay TV) a new business unit of Azteca, was huge. Its general director, Fidela Navarro, was accompanied by well-known figures among
them Pati Chapoy, director of Azteca shows and Roberto Romagnoli, director of entertainment and special guests. Navarro explained
that AZ TV de Paga contains new areas of entertainment, information, music, everything there is on television, through five channels
such as: AZ corazón (heart), AZ Click!, AZ mundo (world) AZ noticias
(news) and not missing AZ cinema.
The platform focused on what is programming, creation and distribution of channels worldwide, aspires to conquer new audiences who want to see TV Azteca on other platforms and with other
formats. “We have prepared to be fully ready to compete and to
continue conquering new territories”, assured Navarro
X
Fidela Navarro
Elena Salinas, general director of Azteca Novelas, delivered a message to the attendees and referring to the AZ corazon channel,
commented: “as a producer of telenovelas a channel of this type
reaching so many countries in the world, offers many opportunities
not only to convey our best titles, but also to show the life that is
around the production world of the telenovela”.
AZ TV de Paga is seen in several countries in Latin America, Canada
and Spain; in Mexico through the payment service of Total Play.
Dish Launches Sling TV for $20 a Month
U.S.
X The service takes off next April to woo an
audience that doesn’t want to pay for cable
or satellite service.
OTT platforms and especially Netflix force DISH to launch services
like Sling TV for $20 a month. The service takes off next April to woo
an audience that doesn’t want to pay for cable or satellite service.
For this reason, Dish Network, which has gradually been losing subscribers, is reinventing itself to get more customers.
Its offer includes Turner Networks, ESPN, ESPN2, Disney Channel,
ABC Family, Food Network, HGTV, Travel Channel, TNT, CNN, TBS,
Cartoon Network, Adult Swim, and the "best of internet video" with
Maker Studios.
Complimentary additional packages, such as one for children
and one of news will be available for $5 extra each.
X Sling TV
“The millennials do not choose Pay TV”, says Roger Lynch, who
was named CEO of Sling TV LLC. “We have designed a form-based
service that millennials consume content without contracts. You
can come and go as you please”. Lynch also said in a company
statement, users can pay for a month at a time and that the slogan for marketing and advertising of Sling TV would be Take Back
TV, something like “Reclaiming TV”.
The service is scheduled to be available from an impressive
range of Internet-connected devices including Play Station 4
game consoles and Xbox One; Roku's streaming boxes, Amazon
Fire TV and Amazon Fire TV Stick, like in smartphones and tablets
iOS and Android.
20 ENERO / FEB 2015
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