TVMAS NATPE 2015 | Page 18

changed is that more brands are heavily using social media and digital influencers to market to Latinos and they are getting increasingly more creative. Another major change is that every industry (music, film, marketing, journalism, and tech) are converging and collaborating more than they ever did before. This year with the participation of leading brands such as Disney, Target, Toyota, 3M and McDonald’s are among the 40 plus brands that are major sponsors of the event but Hispanicize 2015 will likely have more than 100 plus brands in attendance",Facebook.com/Hispanicize ENERO / FEB 2015 | WWW.TVMASMAGAZINE.COM