tve@_news 22/04/2015 10:33 Page 2
ince its launch as the
IPTV World Forum
held in a small area
of London’s Olympia
Conference Centre in 2005,
TV Connect has grown to
become the go-to reference
event for the connected
entertainment industry. The
event brings together
leading service providers
from across the globe to
meet, network and discuss
the future of connected TV
entertainment. As the
industry’s convergence
continues, TV Connect
(April 28-30 at the ExCeL in
London) reflects this with
an agenda that brings
together leading OTT
players, telcos, cablecos,
leading to more personalised TV
experiences. To enable
consumers to better access the
experience, and gives operators
the tools to optimise and
monetize their own branded app
Europe and abroad. We’re
looking forward to showing how
premium content providers can
have data-driven strategies that
boost monetisation, personalise
experiences for individual
screens and grow audience
engagement for today’s
untethered viewers, all of which
will be explained during our
panel: ‘How Can Big Data Fully
Create a New Advertising
Paradigm?’ on Wednesday, 29
April,” she advised.
According to device specialist
Vestel, offering the right device
to access content is crucial in
enabling digital TV to thrive.
Hakan Kutlu, deputy general
manager, Vestel, explained: “We
are bringing our latest line of
digital, satellite, terrestrial,
cable, IP and OTT set-top box
solutions; Curved, Ultra HD,
Smart and hotel TV, as well as
broadcasters, content
providers and solution
providers to speak on the
evolution of multiscreen
experiences. The 2014
edition of TV Connect saw
over 7,900 attendees from
84 countries attend, a 7%
increase from 2013.
Show organisers have
revealed the first innovations
that will populate the show floor.
New solutions and services span
the entire video content
ecosystem, from Ultra-HDenabled set-top-boxes to the
latest developments in content
protection, TV app stores and
data-driven video services. The
video industry is increasingly
turning to digital consumption,
content that they want. Jeroen
Ghijsen, CEO at Metrological,
believes that the industry needs
to offer tailored TV apps, noting
that TV Connect brings together
the key stakeholders in
connected entertainment and
shines a spotlight on how to
monetise new services, such as
operator-branded app stores and
new app experiences.
“TV app stores require more
than to simply upload a few
popular apps on the TV screen.
Sophisticated TV app strategies
are based on a framework
approach that enables operators
to run their device or
middleware agnostic TV app
store, integrates app content
with the live TV viewing
store. At this year’s show,
Metrological will demonstrate
how operators can bring new app
content and interactivity to the
consumer experience, including
our award-winning solution for
UPC Hungary, which delivers
Over-The-Top content and apps
to legacy set-top boxes.”
In addition to TV apps, Sarah
Kiefer, senior marketing
manager at Ooyala EMEA,
thinks that data-driven strategies
are a prerequisite for operators
looking to launch personalised
TV experiences. “Ooyala is
delighted to be sponsoring this
year’s TV Connect event in
London as the show brings
together the top leaders in the
entertainment industry across
interactive flat panel display,
digital signage and video wall
solutions to TV Connect 2015.
With more devices entering the
multiscreen mix than ever
before, our demonstrations will
remind the industry of the
crucial role that hardware plays
in enabling the next stage