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outsourced, etc.), it’s not possible to
fully connect all the dots this way
l Enhancing monetisation options by
expanding audience reach and business
opportunities, leveraging multiple ‘big
data’ sources effectively;
l Using new technologies like catch up
TV,VoD and multi-screen delivery to
give viewers the flexibility to access TV
programming at any time, on any
devices, with the feeling they did not
miss a thing;
l Creating mechanisms to serve up
similar or related content that viewers
may also enjoy watching;
l Leveraging new advertising
inventories of TV channel programming
to target relevant audiences and
increase advertising revenues.
providers as possible, both incumbents and
newcomers, including cable, DBS, IPTV,
mobile operators, ISPs, VOD, OTT service
providers and others. They will also need to
invest to maintain channel relevancy while
keeping a flexible approach to their TV
channel’s model.
Business models and selling content and
programmes in a syndication format will also
need to be addressed. The handling of content
rights will have to become more efficient and
streamlined, in order to integrate with
multiple commercial platforms and take
responsibility for the fulfilment and delivery of
content itself.
This is just the tip of the iceberg; with so
many ways to consume TV channels and
content, the challenges are great. The
complexity is only going to grow due to market
fragmentation, the ongoing demand for high
value content, changes in viewing habits, the
increased pressure on traditional business
models and, of
course, new
technologies, all
requiring TV
channels to rethink
their current
channel
operational model,
cost structure and
partnerships
strategies.
Focus on innovation
In order to overcome the above challenges,
stay relevant and reach more viewers
effectively, TV channels need to be innovative.
This requires more attention and resources
such as employing new types of people with
specific skill sets, offering improved and more
relevant content and dynamic programming,
and creating the best viewing experience and
user engagement applications and services.
TV channels will need to analyse vast
amounts of viewing data from a wide variety
of sources and platforms in order to better
understand their viewers’ needs. They will also
need to adjust their content accordingly and
be able to sell and optimise advertising
revenues from new inventories now available
to them. In fact, their entire business model
will be challenged as they find new, innovative
methods to sell and monetise their content to
both TV service providers and end-users
directly.
Furthermore, they will need to sell their TV
channels and content to as many service
End-to-End,
Fully Managed
Media Services
In order to handle
this increasingly
complex
environment, TV channels can no longer rely
on multiple point solutions for the supply of
different services that are required to achieve
their goals. Today, TV channels need one solid,
reliable media services partner that can help
them implement their new business strategies,
centralise all media operations and methods
and be robust enough to provide outstanding
service 365 days a year, in order to fully focus
on the crux of their media business.
Between the TV channels’ content creators
and platforms operators, a global media
services partner can take full responsibility for
the technical, operational, logistical and
distributional needs, and deliver all the
required digital media ͕