ruwido_ruwido 22/04/2015 08:18 Page 2
of less than the depth of a coin cell, contains
ruwido, but this time in the top category of
120 components, including a microphone for
‘best of the best’ 2015. In February this year,
voice activated search. “It is difficult to
the company exhibited for the first time at
describe, you really have to
the Mobile World Congress
try it, but leaf feels part of
in Barcelona, where many
you and the way it interacts
of ruwido’s telco provider
with the synchronised user
clients gather, and leaf was
interface truly puts you in
very well received. The
charge of the machine and
device is an opportunity for
not the other way around,”
the provider’s brand to be
explains Maier.
presented on an object of
A weakness of such
beauty that the subscriber
extreme thinness could be
will welcome in the home.
battery life, but Bluetooth
And, of course, you can see
Low Energy (BLE), which
leaf for yourself here at TV
also maximises bandwidth
Connect on stand 57.
and keeps the leaf software
“We believe leaf will be
updated, means low energy
an attraction for service
Ferdinand Maier,
consumption. The leaf also
CEO of ruwido austria gmbh providers and we will only
comes with its own cradle –
be supplying one major
making a natural home for
provider per country in
the device in the living room – equipped
order they can exploit the maximum benefit
with three AA batteries that will keep the
from exclusivity,” says Maier. “In addition to
leaf charged for three years at a time. And
our R&D, we have taken the results of
later on the product road map is full
consumer research, that shows a significant
inductive charging.
increase in VoD use and a material rise in
intention to renew subscription. When
using leaf we had them independently
financially modelled, and the results
showed a provider can expect to make
a return on investment in seven to
leaf made its debut at IBC last year and
twelve months due to the reduction in
went on to claim another red dot award for
churn.”
“tailored interaction
mechanism”
The company
ruwido is a leading provider of
input devices and interaction
mechanisms in the context of the
home. The company is
specialized in innovative design,
enhanced technology and
scientific research to enable
intuitive navigation and user
experience excellence. Premium
manufacturer brands and
premium IPTV and interactive TV
service providers around the
world rely on ruwido solutions.
Founded in 1969, ruwido has
more than 40 years of experience
in consumer electronics. With 25%
of ruwido’s 200 employees
dedicated to research and
development, the company excels
in new interaction techniques, user
experience and usability concepts.
www.ruwido.com.
New research centre
ruwido has opened a new R&D
centre which focuses on the
development of interaction
mechanism technologies and the
construction of powerful input
devices which touch the
emotions of the user.
The new scientific research
centre has been built next to the
site of ruwido’s company
headquarters in Austria. Intensive
usability studies, laboratory-, and
field-tests are conducted at the
new premises in Austria as well as
at ruwido france, where a team of
scientists - entirely devoted to
research - works closely with the
informatics research centre IRIT
and the University in Toulouse.
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