tve@3108_news 01/09/2015 10:20 Page 6
Marketers increasing spend on Connected TV
S
pend on Connected TV is set to
increase, as almost half of current
connected advertisers plan to
allocate more funds to the medium in
the coming year, according to the
ANA/BrightLine 2015 survey report,
The Connected TV Opportunity.
Key findings from the study include:
l There is growing demand for
connected TV education.
l Only 43% of marketers surveyed
claim to be “very” familiar with
connected TV/OTT, while just one in
five (22%) responded that their
company has engaged in connected TV
advertising over the past year. “Lack of
familiarity” was cited as t