TV Everywhere | Page 14

ca table1808_ca 01/09/2015 10:22 Page 1 More services, more access, more security headaches? TV Everywhere on unmanaged networks and devices is a real challenge for content security. Smart homes and Internet of Things is about to up the ante again – how are security providers preparing for the next era of content and data protection. Advanced Television gathered three top providers in London. re higher prices promoting piracy? Programme rights holders –sports in particular – are driving up costs for pay-TV providers. This means higher prices for subscribers and for the first time surveys are indicating price is becoming a reason to cord cut or cord shave in many developed markets. Are there any signs these price pressures are also increasing piracy? “What we definitely see is a shift to a different type of piracy from where people hacked the technology to now having the broadband availability people are using streams for rebroadcasting,” explains Peter Oggel, VP products at Irdeto, “the more valuable the content is the greater lengths people will go to provide it. So, from our perspective your platform should be able to find infringing content and take it down wherever it shows up. There is still traditional ‘hacking’ piracy particularly in the emerging markets but the trend to A "We see is a shift to a different type of piracy." Peter Oggel, Irdeto 14 TV Everywhere Internet re-broadcasting is really accelerating.” “I think the trend is very exciting for "Security is always a race to stay ahead." Fabrice Moscheni, Fastcom people working in security,” says Fabrice Moscheni, managing director of Fastcom. “Filled with a lot of opportunities where our customers need people with services and technology that can help them. Security is always a race to stay ahead of the people trying to steal. For us a very important part of that is standardisation, this is a driving force for protection but also to drive new business models.” “Before there was a focus on the card or the environment of the set top box. Today you think of the system more than just the protection of the video content,” says Avi Ben Simon, multi-DRM product manager with Cisco. “You have to look at the end-toend solution. And we do have a new opportunity here, with overall security. Spotting the illegitimate streaming with fingerprinting or watermarking and doing that in a persistent manner. We look at our offering as a package, as a system; service protection, device protection, application protection.” “For us, the best providers of security are the CA providers,” says Moscheni. “So the question is ‘while maintaining a proprietary solution, how can you have a standard approach?’ and that’s what we do – provide an environment in which proprietary solutions are able to work in a standardised way for the service provider. So, the door is as secure and separate as ever but the key is handled in a common way. This is what we did with Foxtel – who use both Irdeto and Cisco – and on their new set top called IQ3, they have both CAS. We actually do the licensing authority services and provide the keys to the vendors to access the box. One of the important elements of this approach is access to the box is controlled by Foxtel. This is important because a pay-TV operator has to be much more reactive today because time is money and this approach creates a lot of opportunities around customer orientation and new services.” “I think the ‘lock-in’ that vendors used to have is a thing of the past,” agrees Oggel. “The RFPs I see these days all ask for that flexibility and, therefore, licensing authority services like our Keys and Credentials se