tve@3108_news 01/09/2015 10:20 Page 8
More OTT services
fuel popularity
uturesource's latest 'Living with
Digital' consumer research study
provides updated analysis of
consumer's shifting behaviour and
evolving habits across digital
entertainment and connected devices.
The research identified Live TV (pay and
free) is still the primary viewing choice for
65% of respondents across the territories with
France showing the most solidarity at 75%
compared to 59% in both US and UK.
Although cost was the primary or secondary
reason for respondents dropping pay-TV
services across all territories, indicative of
alternative content sources, respondents are
also pledging continued allegiance to premium
tier pay-TV subscriptions with over a third of
F
similar to the overall increase in total (free and
paid-for) streaming users, with
Spotify showing excellent
growth. The evidence presented
suggests that paid-for users are
driving the overall streaming
base higher. Germany is the one
country which has 'broken out'
in this wave, as those listening to
any streaming service hits 31%,
up from 21% in the previous
wave. Finally all types of music
consumption above have shown
growth, apart from music
downloading which was stagnant
in all countries apart from the
USA.
“The number of paid-for streaming music
subscribers has approximately doubled in
all countries.”
pay-TV respondents taking movie packages
and over 40% taking sports – as high as 57%
in US. That said, OTT services are certainly
coming of age with over 40% and 20% of US
and UK respondents respectively taking
Netflix. Amazon Price Instant Video is also
seeing continued rise with 23% of US and 10%
of UK respondents taking the service. In the
UK, 20% of Prime subscribers signed up
primarily for the video service.
The 'audio renaissance' is evident once
more in this wave of research. The number of
paid-for streaming music subscribers has
approximately doubled in all countries
compared to wave 9 (conducted Q4-14), being
Survey: Cross-border
online content access
demand
For almost one in three
Europeans, it would be
important to be able to use
a paid subscription to
access content online when
travelling in another EU
country, according to the
findings of a
Eurobarometer survey
published by the European
Commission. The younger
the people are, the more
10 TV Everywhere
Connected TV is increasingly
established, findings state that
one third of all respondent had a
'Connected TV' and 69%
accessed music or video
entertainment services at least once a week,
up from 63% in the previous wave.
Interestingly 30% of US connected TV owners
also access services on their set every day.
According to David Sidebottom, principal
entertainment analyst at Futuresource, Digital
Media Adapter (DMA) ownership has almost
doubled across the US and the European
countries sampled. In terms of total DMA
ownership, 15% of the total respondents, one
they are attracted by crossborder opportunities. The
figure goes up to 58 %
amongst the 15-24 year
olds and 46 % of those
aged 25-39.
Data also shows that
cross-border access to online
content is still an uneasy
experience: 56% of
Europeans who have tried to
access a service meant for
users in another EU country
met problems. While 8% of
all European Internet users
have tried to access such
in four 26-35 YX\