TV Everywhere International - Volume 13 No 2 TV EVERYWHERE_Vol 13 No 2 | Page 30
IBC Content Everywhere Europe
IBC Content Everywhere is the premier annual
event for specialists who create, manage and deliver
entertainment and news content worldwide, with a
range of exhibitors and speaker panels. TV Everywhere
pick out a selection of sessions worth attending and
stands that are worth a visit in Hall 14 of the RAI.
O
ffering consumers ‘content
everywhere’ and catch-up services
are now essential requirements for
many traditional broadcasters. The ability
to deliver content ‘over the top’ across
broadband networks has also opened the door
for new players to establish their own direct
relationships with new audiences.
IBC Content Everywhere brings together
technology companies and service providers
who are at the heart of this revolution. The
Content Everywhere Hub at the heart of Hall
14 helps visitors make the most of
their time at the show through an
extensive and varied programme
of presentations, demonstrations
and panel sessions that explore
the content everywhere
opportunity.
Each daily programme
consists of two hour-long panel
discussions looking at consumer
behaviours, business models and
technologies that drive the growth
of content consumption and
viewer engagement on connected
devices. The Hub also showcases
a series of short demonstrations
of the latest products and services
that are shaping the development
of OTT consumption; and looking
at their effect on traditional broadcast media.
The programme will address hot topics
such as the explosive growth of live streaming;
factors affecting user experience; content and
service security as the incidence of cyberattacks
increases; the challenges of fragmentation by
screen size, resolution and device operating
system; and the emergence of artificial
intelligence and machine learning.
As well as offering a thought-leading
schedule of panel sessions and product
demonstrations, the Hub is also a convenient
central location for informal meetings and
networking.
The opening panel discussion, ‘OTT video
- the state of the nation’, between 13:00 and
14:00 on Septem