TV Everywhere International - Volume 13 No 2 TV EVERYWHERE_Vol 13 No 2 | Page 30

IBC Content Everywhere Europe IBC Content Everywhere is the premier annual event for specialists who create, manage and deliver entertainment and news content worldwide, with a range of exhibitors and speaker panels. TV Everywhere pick out a selection of sessions worth attending and stands that are worth a visit in Hall 14 of the RAI. O ffering consumers ‘content everywhere’ and catch-up services are now essential requirements for many traditional broadcasters. The ability to deliver content ‘over the top’ across broadband networks has also opened the door for new players to establish their own direct relationships with new audiences. IBC Content Everywhere brings together technology companies and service providers who are at the heart of this revolution. The Content Everywhere Hub at the heart of Hall 14 helps visitors make the most of their time at the show through an extensive and varied programme of presentations, demonstrations and panel sessions that explore the content everywhere opportunity. Each daily programme consists of two hour-long panel discussions looking at consumer behaviours, business models and technologies that drive the growth of content consumption and viewer engagement on connected devices. The Hub also showcases a series of short demonstrations of the latest products and services that are shaping the development of OTT consumption; and looking at their effect on traditional broadcast media. The programme will address hot topics such as the explosive growth of live streaming; factors affecting user experience; content and service security as the incidence of cyberattacks increases; the challenges of fragmentation by screen size, resolution and device operating system; and the emergence of artificial intelligence and machine learning. As well as offering a thought-leading schedule of panel sessions and product demonstrations, the Hub is also a convenient central location for informal meetings and networking. The opening panel discussion, ‘OTT video - the state of the nation’, between 13:00 and 14:00 on Septem