Vubiquity , Oi ondemand content licensing deal
Premium content services
provider Vubiquity has signed a deal with Oi in Brazil that will provide customers with exclusive access to on-demand video content .
The deal allows customers to access Oi Play content , which is already available to the Oi TV customer base ( 1.4m ), and has now also launched for customers who contract to the Broadband service ( Oi Total Play ) without the need for a TV sub .
Both new and existing Oi Total combo customers will be able to view exclusive content from more than 50 channels
|
and over 30,000 on-demand titles . This will include content from HBO Go , Discovery Kids , Crackle , WatchESPN , Fox Play , Globosat Play , and many more .
Vubiquity will also provide an SVoD content library , dubbed ‘ Coleção Oi ’ with over 2,500 titles , offering a solution for a more comprehensive viewing experience for customers . This is based on its current presence in Latin America , expanding its production of high quality content throughout the region .
Adam Poulter , managing director of Vubiquity International , said : “ It is essential that in an ever
|
changing and diverse media landscape , customers are able to access high-quality content on any device . In no region is this need more acute than in Latin America , where a high proportion of content is consumed through on-demand services .”
“ We are delighted to be working with Oi by providing this important rollout of digital media services to new and existing customers . This deal recognizes the needs of our customers by providing a mixture of top-quality local content with leading Hollywood titles . This demonstrates our unique understanding of
|
the Latin American market , and our ability to adapt to the individual needs of our customers across the globe , further establishing us as a leading content partner in emerging markets .”
Ermindo Cecchetto Neto , household and convergence segment director at Oi , said : “ Oi has its strategy focused on consumer preferences . The company identified a new customer profile and launched Oi Total Play to expand the portfolio of the combo Oi Total , which already has 1.4 million subscribers . The alliance with Vubiquity and the main TV programmers reinforces Oi ’ s positioning as a distributor of the best content .”
|
28 |