TV Everywhere International - Volume 13 No 2 TV EVERYWHERE_Vol 13 No 2 | Page 18

News
Chinese Tencent goes Gen Z with Zoomin.TV
D
igital media company Zoomin.TV
and Internet service Tencent have
signed a partnership giving Zoomin.
TV access to over 1.5 billion Chinese viewers.
Zoomin.TV launched its official WeChat and
the meaningful stories from Zoomin.TV are
now available to the 936 million monthly active
users on WeChat Official Account, 632m on
Qzone and 460m on Kuaibao Platform.
company is growing fast and is now active
in dozens of countries world-wide, from
Europe to Brazil and from the United States
to China. Zoomin.TV has been very successful
in reaching Generation Z; the generation that
consumes information and communication
almost exclusively on their digital and mobile
devices.”
“The stories that Zoomin.TV creates by
working with 3,500 video reporters around the
world, are one of a kind and strongly appeal to
the younger generation,” Xue continues. “Our
video stories are truly daring and caring and
therefore pre-eminently suited to be shared on
social media platforms. The numbers simply
speak for themselves; Zoomin.TV really knows
how to reach the Generation Z. We are pleased
with our partnership with Tencent and see
great potential.”
Co-founder and COO Bram Bloemberg
was invited by Tencent at its headquarters
in Shenzhen on his recent China trip. “It was
great to meet so many likeminded people
“Zoomin.TV is the Gen Z video producer
and publisher that daily creates video stories
with a purpose and gives ordinary and
talented people a voice,” says Xue Wang,
Country Manager China for Zoomin.TV. “The
Tru Optik,
Neustar partner
for OTT audience
targeting
Audience measurement and
data management platform
Tru Optik, is partnering
with real-time information
services provider Neustar.
Through this partnership,
the Neustar AdAdvisor
Audiences and Data
Onboarding capabilities
become available for OTT
ad-campaign targeting via
Tru Optik’s OTT Marketing
Cloud. AdAdvisor Audiences
18
are powered by the Neustar
OneID system of trusted
identity and are combined
with purchase, preference,
and lifestyle insights to
create thousands of highly
scalable audiences, each
comprised of consumers
with a strong affinity for a
particular brand, product, or
service.
“Neustar is one of the
largest, most respected
providers of consumer
intelligence and activation
solutions, so we are pleased
they have chosen to make
their audiences available for
OTT and CTV targeting on
our platform,” said Andre
Swanston, CEO of Tru Optik.
and experience the innovation driven spirit
first handed,” says Bloemberg. “The content
embracing strategy from Tencent to hook
Generation Z to their platforms is smart and is
playing out well for Tencent. They are simply
one of the global leaders in this domain and we
are proud to work with them together.”
“Zoomin.TV tells stories with a purpose
that bring change to people’s lives, focusing
on inspiring, emotionally-compelling and
empowering content, stories about what affects
us. First To Know, or #F2K, is the Gen Z take
on current affairs, our way of addressing
what’s happening now. #LocalHeroes are
profile pieces that highlight the lives and work
of people who dare to aim at the impossible
to achieve a greater good. #Brainchips is our
funny, edgy and opinionated way to take a
break, with video. #FuturePlanet focuses
on all the issues, challenges and solutions
that affect the environment, creatures and
ecosystems. #JustMe is the place where
we can
be ourselves, where
we experiment, experience,
wonder, and wander, from a POV perspective.
#Beehive is our space to focus on how to
improve our lives and that of others around
us. It’s all about you and me, our loved ones,
family members, friends and pets alike,” he
concluded.
“This partnership increases
the targeting choices available
to all advertisers on Tru
Optik’s OTT Marketing Cloud,
and allows brands that
use AdAdvisor Audiences
for desktop and mobile
advertising to extend their
campaigns to the most
influential screen – television
– in a consistent, coordinated
manner.”
As part of the partnership,
the Neustar data onboarding
solution will be included
among the onboarding
choices available to
advertisers seeking to upload
their first-party data to the Tru
Optik OTT Marketing Cloud,
where they can combine it
with AdAdvisor Audiences
or other third-party data to
create custom audiences and
execute highly targeted TV
campaigns.
“OTT has become
very effective because it
provides better experiences,
more targeted ads, and
anytime/anywhere access
to a consumer’s favourite
shows,” said Steven Wolfe
Pereira, chief marketing and
communications officer,
Neustar. By partnering with
Tru Optik, brands will be
able to accurately reach their
consumers and prospects with
personalised ads across OTT
screens, including Connected
TV.”