TV Everywhere International - Volume 13 No 2 TV EVERYWHERE_Vol 13 No 2 | Page 16

News

News

Okidoki for Samsung Smart TVs

International children ’ s bouquet Okidoki is now available on Samsung Smart TVs Tizen . The bouquet , developed and distributed by multimedia entertainment content distribution and monetisation specialist Alchimie and animated by Millimages , is now available on the new Samsung Smart TV User Interface . It will immediately appear to any new client who turns on his television . After the promotion period ends , OKIDOKI will remain available in the application section and it will be regularly updated with new content .

The partnership with Samsung is a new step towards the distribution of Okidoki in the main OTT platforms . With this launch , Alchimie will be present in the French market with the ultimate kids offer Okidoki , next to the leading French entertainment and video distributors .
With over 3,000 original kids content ( animated and live series , documentaries , doit-yourself , movies ), representing over 500 hours of programmes , Okidoki ‘ Grow Smart ’ is a mix of entertainment and edutainment brought by Millimages ; specialist in the production , acquisition and distribution field for young audiences . This creative concept is reinforced by a data-driven approach which enables the programmes to fulfil as much as possible the children ’ s interests and passions , while being also close to parent concerns with a safe offer and a UX designed for kids .
According to Raphael Porte , chief business development officer of Alchimie , Smart TV is one of the fastest growing segments of connected devices and could become the main gateway to access OTT content all over the world in the coming years . “ Alchimie will continue to distribute any kind of content directly on those devices as well as through digital platforms and telecom operators ’ networks . With a forecast of over 200 million units shipped in 2017 , growing to 260 million in 2019 , there will be around 1 billion Smart TVs sold all over the world during the next years ,” he noted .
The Okidoki offer also exists in 23 different languages and in due course will be available for global distribution .
TV App Agency powers Z5 Weyyak VoD
TV App Agency ( TVAA ), a
software developer for TV applications on multiple platforms has designed the front-end applications that are delivering the powerful user experience for the Zee Entertainment Middle East Z5 Weyyak AVoD service .
Z5 Weyyak is the first digital foray into the Arabic territory for Zee Entertainment , which has swiftly established a digital presence delivering targeted
localised VoD content for the International Arabic community , wherever they are based , using the AVoD business model .
“ We knew we needed to partner with a company who had the vision and technical capabilities to build a front-end application that would deliver a first class intuitive user experience and create the all-important first impression of our service ,” explained Nadine Samra , VP digital business ME and Africa , Zee Entertainment . “ TVAA understand the challenges of creating a
consistent high-quality user journey and experience across all platforms and we worked closely with their technical teams , who have been up to the challenge . We set aggressive targets for ourselves in terms of user acquisition and video views and we are delighted that not only did the launch go very smoothly , but the first impression of our service coupled by the instinctive user journeys have no doubt contributed to the successful take up of the Z5 Weyyak Service .”
“ This was our first
collaboration with Zee Entertainment ,” added Bruno Pereira , co-founder of TV App Agency . “ We have enjoyed the challenge of creating the Z5 Weyyak App , for which we deployed TVA Template and Aggregator to swiftly deliver the multi-platform solution which initially launched across the web / IOS / android with other platforms , and most recently Apple TV , it will be launched onto other platforms including Smart TV ( Samsung , LG , Panasonic , Sony , Philips ), Amazon Fire TV , Roku , Xbox and PlayStation later in the year .
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