TV App Agency powers Z5 Weyyak VoD
TV App Agency ( TVAA ), a
software developer for TV applications on multiple platforms has designed the front-end applications that are delivering the powerful user experience for the Zee Entertainment Middle East Z5 Weyyak AVoD service .
Z5 Weyyak is the first digital foray into the Arabic territory for Zee Entertainment , which has swiftly established a digital presence delivering targeted
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localised VoD content for the International Arabic community , wherever they are based , using the AVoD business model .
“ We knew we needed to partner with a company who had the vision and technical capabilities to build a front-end application that would deliver a first class intuitive user experience and create the all-important first impression of our service ,” explained Nadine Samra , VP digital business ME and Africa , Zee Entertainment . “ TVAA understand the challenges of creating a
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consistent high-quality user journey and experience across all platforms and we worked closely with their technical teams , who have been up to the challenge . We set aggressive targets for ourselves in terms of user acquisition and video views and we are delighted that not only did the launch go very smoothly , but the first impression of our service coupled by the instinctive user journeys have no doubt contributed to the successful take up of the Z5 Weyyak Service .”
“ This was our first
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collaboration with Zee Entertainment ,” added Bruno Pereira , co-founder of TV App Agency . “ We have enjoyed the challenge of creating the Z5 Weyyak App , for which we deployed TVA Template and Aggregator to swiftly deliver the multi-platform solution which initially launched across the web / IOS / android with other platforms , and most recently Apple TV , it will be launched onto other platforms including Smart TV ( Samsung , LG , Panasonic , Sony , Philips ), Amazon Fire TV , Roku , Xbox and PlayStation later in the year . |