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Easel TV powers Curzon Suggested TV
OTT video services provider
Easel TV has recently added SVoD with a membership function on Curzon ’ s Home Cinema service . Easel TV has combined the use of TVoD and SVoD , as well as linking SVoD with cinema membership , giving Curzon multiple ways to market and monetise its Home Cinema service . The service - CURZON12 - is curated and programmed by the Curzon cinemas team using Suggested TV .
“ Our launch of SVoD is a
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clear preeminent move in the global cinema entertainment market and it will naturally enforce our strategy - customer and film first ,” explained Philip Mordecai , Director of Digital Ventures at Curzon . “ As we continue to enhance our cinema membership proposition we wanted to make Curzon Home Cinema an integrated part of our core cinema customer ’ s life - not just an isolated or standalone alternative .”
“ The great thing about the Suggested TV implementation of our new SVoD service is that the SVoD membership forms a seamless part of the existing premium home cinema service . Not only can Curzon members receive a discount on PVoD / TVoD purchases , but also instant access to a
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highly curated selection of films . We are very pleased with this latest development on the Suggested TV Platform and we are already seeing the benefits ,” added Mordecai .
“ For new providers of OTT or VoD services the biggest challenge is to grow the audience , where membership is often the community bedrock of many companies and institutions ’ core business ,” said Joe Foster , Easel TV CEO . “ The challenge for Easel TV was to create a product offering that combines multiple ways for the consumer to commercially engage with the service and generate revenue . This implementation provides a powerful demonstration of how to seamlessly integrate multiple commercial models in one cohesive OTT service .”
“ Making existing members of any community feel rewarded and inherently part
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of a new digital outlet of any business makes sense and unites an OTT service with the core business ,” said Foster , ” With Suggested TV , it ’ s not about bolting on subscription or pay-per-view or ads , it ’ s about combining commercial functionality ( transaction , subscription , advertising , sponsorship , inapp purchases etc .) in natural consumer journeys that lead to a genuine consumer desire to engage with the service in a way that works for each individual .”
Suggested TV enables rapid production of high quality OTT video channels and VoD services , providing an end-toend direct-to-consumer service for it clients . The service gives a faster route to market at a lower cost , achieved through a shared , ready-built solution . It also increases reliability by operating on an established software platform
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