tv everywhere1804v3_news 19/04/2016 11:22 Page 2
Fullscreen SVoD for the social
media generation
lobal media company
Fullscreen has
revealed plans to
launch an ad-free SVoD
service, which it says is the
world’s first video
membership experience
programmed for the social
media-first generation.
The service – dubbed
‘fullscreen’ - will be anchored by
a programming slate featuring a
library of feature films, scripted
and unscripted acquisitions and
originals, as well as exclusive
content from top creators and
social influencers. Built for
audiences expecting immersive
and engaging entertainment,
from gossips and geeks to rebels
and revolutionaries, fullscreen
will “feature fresh content daily,
including playlists from their
G
primary screen and they look up
to an entirely new breed of
creators and stars,” said
fullscreen founder and CEO
George Strompolos. “We’ve
created something special for
them that feels more in tune with
the way they want to experience
great entertainment.”
Targeting fullscreen’s highly-
free trial to encourage sampling,
providing subscribers with access
to a variety of programming
options that both challenge
traditional formats and celebrate
the next wave of emerging talent,
in front of and behind the camera.
Fullscreen also announced
that AT&T has signed on as the
premier launch sponsor for the
engaged 13 to 30-year-old
audience, the subscription service
will feature more than 800 hours
of content and will be available
anytime, anywhere at
www.fullscreen.com and via
iPhone, iPad, select Android
Phones and Chromecast for $4.99
per month. The service will be
available for global purchase at
the same price point with over 90
per cent of the original content
and a large selection from the
content library. Additional device
support will roll out to other
Internet-enabled devices later this
year. fullscreen will offer a 30-day
new service. AT&T will
collaborate with Fullscreen to
market and promote the service
with special offers for AT&T’s
more than 100 million video,
mobile and broadband customers.
Also, fullscreen and AT&T will coproduce premium content that
will air both on fullscreen SVOD
and on a Fullscreen programming
block on AT&T’s AUDIENCE
Network, available to DirecTV
and U-verse TV subscribers.
Fullscreen is majority owned
by Otter Media, a partnership
between AT&T and The Chernin
Group.
“fullscreen SVoD is an
important part of our
entertainment strategy for this
demographic and a great fit with
our mobile, video and broadband
activate a channel
dedicated to Hulu’s content
library including current
season broadcast
programming, libraries of
classic content,