research1904v2_research 19/04/2016 11:26 Page 1
25% of young
Europeans stream
illegally
Phones, tablets the goto devices for
downloads
Findings from Limelight
Networks annual State of
Digital Downloads report –
which studies consumer
perceptions and behaviours
around digital content –
suggest that nearly half
(45%) of consumers are more
likely to download digital
content of all types than they
were a year ago. And the
devices to which they are
saving movies, television
programmes, songs and
games may surprise
observers.
Perhaps the most
unexpected discovery, in just
the past few months the
smartphone has displaced the
PC as the dominant device for
the download and
consumption of content. More
users downloaded content
onto Android-based
smartphones (62%), while
Apple’s iPad (used by 43%),
was nearly tied with Android
tablets (45%). As such, the
Google Play store led the way
as the prevalent destination for
content downloads.
And what are p [