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tv everywhere_news 21/04/2015 20:33 Page 6 Digital content set for $14bn revenues Findings from global hi-tech specialist Juniper Research indicate that content paid for via carrier billing will provide operators with more than $14 billion in revenues over the next five years. The new research Digital Content Business Models: OTT & Operator Strategies 2015-2019, argues that growth will be fuelled by a dramatic rise in carrier billed payments made on devices such as tablets, consoles and Smart TVs. Carrier Billing ‘Enables First-time Monetisation’ of Unbanked According to the research, existing deployments of carrier billing on app storefronts have produced a marked increase in paid conversion rates (more than 30 times those of credit cards in some instances). They have also enabled first-time monetisation of unbanked consumers and younger demographics. Furthermore, the greater sophistication of thirdparty carrier billing solutions now permit subscription billing, allowing for ongoing content monetisation. In addition, many storefronts had found that carrier billing integration resulted in an uplift in average transaction values as well as volumes, partly due to higher sales of bundled in-app virtual items. Sport Rights Acquisition a Long Term Opportunity for OTTs The research also found that OTT (Over The Top) content providers such as Amazon, Netflix and Hulu were now adding value to their subscriptions through the addition of original content such as Transparent, Bosch and Ripper Street. It argued that the next step would be the acquisition of major sporting rights, but cautioned that the high cost would be a deterrent at the present time. According to research author Dr Windsor Holden, even for free streamed sporting events, audiences are rarely in excess of a million – to recoup the cost of a successful bid, OTTs would need a paying audience of perhaps 10 million in some cases. “But by 2021, when the NFL (National Football League) rights are due for renewal, we would be surprised if one or more OTTs did not bid for an exclusive live package,” he advised. 12 TV Everywhere Big Data to unlock the future of TV he role of Big Data in the TV world is causing ripple effects around the industry. Companies are offering more subscription-based and registration services and collecting vast amounts of data about audiences and users. However most of the potential is still going unused. These are some of the key findings in a new study from market research and consumer information specialist GfK. The paper - Big Questions, Big Answers: Will harnessing smart data for audience analytics save the broadcast industry? explores the benefits of Big Data for broadcast and outlines the future it has for the TV industry. Key decision makers and executives from 14 media groups were interviewed, from companies that serve over 70million subscribers and deliver content that reaches nearly a billion people every day. “The potential offered by Big Data is immense. Currently, everybody is engaged in data experimentation and there is a lot to fight for,” said Niko Waesche, global lead of the media and entertainment industry at GfK. “There are some key questions and challenges around the use of Big Data, especially within a rapidly evolving TV consumption model. Our latest paper looks at how Big Data is being used in T the real world specifically in our industry, and where Big Data will be headed in years to come.” Key findings from the GfK report include: l The type of data we need today is changing- A diverse and increasingly demanding TV audience has forced operators to move away from assetbased data to more powerful behavioural analysis to better understand and respond to the needs of content curators and advertisers. l Behavioural data is keyBehavioural data unlocks new insights by capturing the who, what and when of the viewer, and places it in context alongside more traditional asset based data such as plays and subscribers. l Transforming and interpreting Big Data adds value- “Currently, everybody is engaged in data experimentation and there is a lot to fight for” TabletTV Europe launches Motive Television, the technology provider to broadcasters and pay television operators, has released TabletTV Europe (TTV Europe) fo