The importance of these findings stems from the potential of memorable images to also be more effective from a communication standpoint. Furthermore, the study found that both minimalist images and images that can be classified as “chart junk” can be memorable.
This Ethos3 video also offers a summary of the key study's findings.
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SOUND. VISUALIZED.
[1] M. A. Borkin, et al., “What Makes a Visualization Memorable?,” IEEE Transactions on Visualization and Computer Graphics (Proceedings of InfoVis 2013), 2013, p. 1.
Complete study available HERE.