Market
Opportunity
Studies
Determining best
markets for best
products
Competitive
Intelligence
Conducting
a 360-degree
evaluation of
competitors
Channel Mapping
Determining the best
path to market, an
overall assessment of
distribution channels
and sales/marketing
alternatives
Market Segmentation
Developing a focused
strategy for key market
segments
Brand Analysis
Assessing brand
awareness, measuring
brand equity, analyzing
the brand’s strengths
and weaknesses against
competitive brands
Forte
TBM excels at market
opportunity studies,
competitive analyses &
strategy development.
Mergers, Acquisitions,
Sales & Divestitures
Systematic process
for identifying best fit
opportunities between
organisations and target
acquisitions (or buyers)
Voice of the Customer
Understanding the
articulated and
unarticulated needs
of customers, lost
customers, and
potential customers
Strategic Positioning
Comprehensive
alignment between
the competitive
offering with the
market opportunity
Go-To-Market Strategy
Coherent marketing
strategy including the
cost of entry, points
of differentiation, and
drivers that create brand
preference
Integrated Project
Management
Integrated project
management, ensuring
that the right people are
involved in the project
at the right time to
successfully deliver