42 TTG TRAVEL AWARDS 2018 SPECIAL EDITION
BT-MICE Awards
Great things in business are never done by one person.
They’re done by a team of people.
– Steve Jobs
Best Business Hotel
Sofitel Singapore City Centre Best BT-MICE City
Singapore
Wouter de Graaf
General manager, Sofitel Singapore City Centre Joe Choo
Area director, Singapore Tourism Board
What does this award mean to you? What does this award mean to you?
This amazing award is a wonderful testament to Sofitel City Centre’s
commitment to providing memorable and magnifique experiences to all
of our guests.
As a new Sofitel landmark, strategically situated in the heart of
Singapore’s central business district, our team envisioned creating a
unique and luxurious destination in the Lion City’s highly competitive
hospitality landscape.
This accolade is a remarkable affirmation of our team’s success in pro-
viding bespoke and tailor-made services to cater to the multi-faceted needs
of both our business and leisure guests. It is an honour and privilege for Singapore to be recognised by industry
professionals as the Best BT-MICE City and we are delighted to be ac-
corded this accolade.
Singapore offers a wealth of possibilities for work and play, and this
is complemented by a dynamic, pro-business environment which offers
excellent connectivity, security and reliable infrastructure. That said, we
could not have achieved this award without the support and dedication of
individuals and organisations in this industry. We would like to share this
accolade with our stakeholders and partners as their collective efforts and
invaluable support have contributed to Singapore’s success.
How will you continue to outshine your competitors in the marketplace next
year and beyond? How will you continue to outshine your competitors in the marketplace next
year and beyond?
Engaged, empowered Ambassadors are the key to providing our guests with
the finest experiences, and we are committed to their continuous training
and development to ensure the consistent service excellence that is essential
for us to maintain our competitive edge.
In today’s dynamic travel, trade and tourism landscape, we also believe
that we must strive to continuously evolve as a hotel and as a brand in order
to remain at the top. This includes further developing key partnerships and
collaborations with like-minded brands that will create opportunities for
innovation as well as bigger platforms and new markets. Singapore Tourism Board (STB) collaborates with industry players, as-
sociations and government agencies to establish Singapore as a dynamic
business events destination where event organisers and delegates can draw
on a network of ideas, opportunities and knowledge. We continually refresh
our business and leisure offerings to reflect Singapore’s value proposition
of offering a conducive environment in Asia to connect, learn, network and
conduct business, with access to top leisure activities after work hours.
STB also works with industry partners to intensify business development
and marketing efforts to make Singapore a destination of endless possibili-
ties where innovation, growth and new opportunities meet.
What would you like to say to the travel agents who voted you as the best in
your category?
We would like to take this opportunity to extend our sincerest appreciation
and gratitude for the magnificent support and the trust the travel
agents have given us through this wonderful award. It is truly an honour
and we will continue to provide the most luxurious experiences to all of
our guests.
What would you like to say to the travel agents who voted you as the best in
your category?
We appreciate the recognition given to STB by our industry stakeholders as
we continue to push boundaries and stay ahead of the curve in the MICE
industry. We will build on this success by enhancing Singapore’s offer-
ings for business travellers and event organisers. Our partners’ dedication
and support towards growing Singapore’s destination appeal is critical in
maintaining our edge. We would like to take this opportunity to thank our
existing stakeholders for their strong support, and encourage even more
industry partners to collaborate with us to harness growth opportunities
and drive industry transformation. – Jeannie Lim, executive director,
conventions, meetings & incentive travel, Singapore Tourism Board