TTG Asia Luxury May 2018 | Page 57

Clinique La Prairie to open Asian centre Clinique La Prairie Spa pool By Raini Hamdi Clinique La Prairie, the super-sleek clinic, spa and hotel in Montreux on the shores of Lake Geneva, is planning to open a major wellness centre in an Asian city, possibly in Singapore, Hong Kong or Shanghai. Clinique La Prairie’s CEO, Simone Gibertoni, told TTG Asia Luxury that the Asian facility, to be located in the centre of the city, will include a spa with “strong aesthetic and medical expertise consultation, which follows the progress of clients in the region after they have been to our Swiss hub”. The company said over 40 per cent of its clients are now Asians (including Chinese). Last year, it saw a 25 per cent growth from the region. Seeing that Asia-Pacific markets are more interested in health and anti-aging services, Clinique La Prairie wants more visibility in the region, said Gibertoni. The company is participating at ILTM Asia-Pacific this month to meet the right partners who can understand well what it offers. “Not many know that Clinique La Prairie’s strength is having everything under one roof: medical clinique, spa, hotel, restaurant, dieticians, etc. When our guests leave Clinique La Prairie, they sometimes tell us that they did not expect such a wealth of offerings, which means we have not fully communicated our enormous value,” he said. Over 60 per cent return for more, he added. The priority South-east Asian markets for Clinique La Prairie are Singapore, Malaysia and Thailand. “In terms of the economy, these are really fast-growing markets,” said Gibertoni. “They are interested specifically in “It’s a question of dedicating time to your most precious asset: your health.” Simone Gibertoni CEO, Clinique La Prairie health and anti-aging services, which is the main focus of Clinique La Prairie.” The brand has an established history of innovative, scientific research in longevity. It has a full medical facility with 50 doctors in various specialities. Its most exclusive programme is Revitalisation, offered since 1931, comprising a one-week rejuvenation based its “extract” to restore the body’s ability to regenerate and discover a new sense of youth and vitality. It also launched a Master Detox programme recently, providing in-depth analysis and genetics testing for a tailored toxin detox. Gibertoni said the Master Detox is an example of how Clinique La Prairie keep up with current needs while continuing to offer its classic service. “We notice that people are starting to take care of their health at a younger age. This programme has been created for people who would like to have a week of wellness and detoxify their body,” he said. Some joke that one would feel well just staying in one of its 35 rooms and suites in three buildings located in tranquil surroundings that afford the most breathtaking views of the Swiss Alps. Prices, it goes without saying, are as high as the alps – think tens of thousands of Swiss francs for the Revitalisation plan. But Gibertoni said: “When you enter the world of Clinique La Prairie, you will know that you have made an important decision. It is a question of dedicating time to your most precious asset: your health.” TTG Asia luxury | May 2018 51