TTG Asia Luxury May 2018 | Page 44

focus by the beach, pétanque with pastis, archery, yoga with a private instructor, golfing, cycling, mountain hiking, scuba diving, and cruising along Sebung River to marvel at Bintan’s mangrove forests. Added Olovson: “Our cool new toys which are popular with our residents include our self-balancing electric Onewheel+ boards that give riders the feeling of flying, and our wind- powered, three-wheeled karts called Blokarts that reach speeds of up to 60kmh on our beach.” The estate stages exclusive intimate gatherings such as Dom Ruinart Champagne dinners and Super Tuscan wine tastings, with entertainment by symphony orchestra musicians. So what does Bintan need to do next to attract the luxury travel market? Urbane Nomads’ Hajar said: “Definitely prioritise the luxury developments. We’d seen this deliberate prioritisation of luxury developments in both Bhutan and Oman and that has worked very well for both countries in terms of achieving Residence Bintan 38 TTG Asia luxury | May 2018 a moderate number but large-spending tourists to their country. I’ve spoken on this before but I very much believe in the high-value, low-impact model that luxury tourism offers. High value in terms of the amount of money spent per person, and low impact in the sense of being environmentally conscious and insisting on tourism products that are both socially and environmentally sustainable.” Others hinted that Bintan might do well to develop a strong cultural offering, which makes destinations such as Bali exotic and appealing, especially to Western guests. Kate Herz, head of Asia, Jacada Travel believes the destination may be popular for Asia-based customers but not longhaul ones because of this. She said: “It’s not an area that (our) US clients focus on – they tend to want a beach stay that can be easily combined with a more cultural experience. Singapore is very much a quick stop rather than a main destination. Sometimes clients want to combine Malaysian Borneo and Bali.” Check-in The Sanchaya By Raini Hamdi LOCATION I arrived in Bintan after a 55-minute ferry ride from Singapore, aghast at the sight of a crowded immigration hall, until a Sanchaya staff spotted me, did express immigration and customs clearance, whisked me off to a splendid Sanchaya lounge, where more super staff handled my registration and transfer to the hotel, which is located 10 minutes’ drive away in Lagoi Bay. I could end my review here. That arrival experience spoke volumes about the greatness of this product. AMBIENCE This clearly is Bintan’s own Raffles. The main building, a two-storey beachfront manor called The Great House, is reminiscent of the bygone era of colonial white plantation homes. It exuded genteelness – without airs and graces, mind you. There was a sense of fun and playfulness. I couldn’t take my eyes off giant fibreglass pods that looked like beautiful red lips floating together in a pond. Turned out they were larger-than-life saga seeds sculpted by artist Kumari Nahappan. But of course! Saga seeds are part-and-parcel of South- east Asia’s heritage. That was my first of many encounters on how the resort dug deep into the region’s rich art and culture and adeptly combined it with European features. The result is remarkable. There was nothing on that land three years ago, but voila!, The Sanchaya stood like a legend with centuries of