focus
beyond singapore
Restorative
luxury on
Bintan Island
Far from the madding crowd, yet within easy
reach. The insanely rich are going to Bintan to
regain their sanity, reports Mimi Hudoyo
The Indonesian island, Bintan, has long been
a weekend getaway for city escapers from
Singapore, thanks to its abundance of nature,
beaches, golf courses and easy access from its
neighbouring country.
Few however, would associate Bintan as a real
luxury destination because of a perceived lack of
infrastructure to cater to the upper upscale market,
and little by the way of a concerted and coordinat-
ed effort among its players to market it as one.
This steadily changing as more high-end ac-
commodations and facilities open on the island,
their own marketing and promotions helping to
lift the island’s high-end image to a global audi-
ence and, perhaps eventually, creating a critical
mass needed to trumpet Bintan jointly and consist-
ently as a glamorous getaway.
The presence of fresh company could be good
news for Banyan Tree Holdings, the swashbuckler
The Sanchaya
TTG Asia luxury | May 2018 35