TS Today - Creating a Vision for the Future of Vacation Ownership Issue #142, Jul/Aug 2015 | Page 20

TimeSharing Today Page 20 Jul/Aug, 2015 A Strategic Planning Guide for Owner-Controlled Timeshare Resorts Winter Timeshares: Keep Your Options Open By Rich Muller Growing up on Cape Cod in the 1970s was like living in two distinctly different worlds delineated by season. Winter was the polar (forgive the pun) opposite of summer, but the difference was far more than just temperature. The endless winter of 2015 being an extreme exception, Cape Cod has always been known for its more moderate climate and “relatively” minimal snowfall. Through the ‘70s, the difference was really more about the feel of our small community during the colder months, which was more desolate than in the frenetic tourist season. Transitioning from winter to summer was analogous to the scene in The Home to a Million Perfect Momentssm Winter at Riverview Resort in South