TimeSharing Today | Sep / Oct , 2024 Page 4
Is it time ?: A Code of Conduct in the Timeshare Industry
By Shep Altshuler , Publisher
EDITORIAL
The need for a robust Code of Conduct in the timeshare industry has never been more evident . Owners frequently encounter unfulfilled promises , aggressive sales tactics , poor resort conditions , and a lack of accountability .
In my inbox
This summary of owner complaints signal the need for an enforceable code .
One owner for nearly five years has not been able to take any vacations despite paying thous`ands of dollars and increasing maintenance fees . Their reports of deceitful sales practices have been ignored , and they receive superficial replies that do not address their concerns .
A couple faced relentless pressure from multiple sales agents , misleading promises about vacation cost savings , and hidden loan interest rates . They have been continually hounded for upgrades without any tangible benefits .
Additionally , there are complaints about poor resort conditions , including mold , dirty carpets , and outdated amenities , which are not addressed even after repeated feedback .
Long-term unresolved issues , such as the refusal to cancel an old contract despite meeting the company ’ s requirements , further highlight the need for a Code of Conduct to ensure ethical practices and accountability in the timeshare industry .
Understanding its purpose
A Code of Conduct is a set of principles and expectations that guide behavior and decision-making within an organization . It serves as an ethical compass , outlining acceptable standards and ensuring that all members of the organization act with integrity , respect , and accountability . In the timeshare industry , a well-crafted Code of Conduct is essential for maintaining trust between timeshare companies , their owners , guests , and other stakeholders . This trust is especially critical given the industry ’ s history of controversies and scams .
The role of a Code of Conduct in the timeshare industry
The Code of Conduct in the timeshare industry applies to various aspects of operations , including sales practices , marketing strategies , customer service , and the management of resort properties . For instance , many timeshare owners have experienced aggressive and misleading sales tactics that have led to dissatisfaction and mistrust .
Promises of easy vacation bookings and cost savings often turn out to be false , leading to frustration among owners who cannot use their timeshares as anticipated . Adherence to a Code of Conduct ensures that companies operate transparently and ethically , addressing these common issues .
Code of Conduct and resort property governance
The relationship between a Code of Conduct and resort property governance is intrinsically linked . Resort property governance involves the management and admin-
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