#TruthSeekers N. 7 #TruthSeekers N. 7 | Page 15

In the spring of 1 935, Gibson enlisted musician Alvino Rey to help develop a prototype pickup with engineers at the Lyon & Healy company in Chicago. Later that year, research was moved in-house, where Gibson employee Walter Fuller came up with the final design. Gibson introduced the distinctive hexagonal pickup on a lap steel model in late 1 935. The pickup was installed on an F-hole archtop guitar, dubbed the ES-1 50 ES for Electric Spanish), and the first one shipped from the Gibson factory in Kalamazoo, Michigan, on May 20, 1 936. Was the ES-1 50 the best electric guitar that guitarists in 1 936 had ever seen? Jazz musician Charlie Christian, who would establish the electric guitar as an instrument with its own unique voice, thought so. Sixty years later, the Gibson ES-1 50 is still known as the Charlie Christian model, and some jazz players consider the ES-1 50's "Charlie Christian" pickup to be the best jazz pickup ever made. The ES-1 50's success was a double-edged sword, establishing Gibson as the foremost maker of electric guitars but at the same time challenging Gibson to top this monumental achievement. After a production break for World War II, Gibson did just that. aggressive leadership of company president Ted McCarty, Gibson debuted two new concepts in 1 949 with the ES-5, the first three-pickup guitar, and the ES-1 75, the first guitar with a sharply pointed cutaway bout. The advent of the solidbody electric guitar posed a new challenge for Gibson. Like the ES-1 50 in 1 936, Gibson's first solidbody electric had to uphold Gibson tradition while going a step beyond all other guitars of its kind. A carved contoured top harkened back to the very first Orville Gibson instruments of the late 1 800s, and a gold finish signified a value above all others. With the endorsement of the most popular guitarist of the time, Gibson introduced the Les Paul Model in 1 952. The Les Paul quickly grew into a family of four models-the Junior, Special, Standard and Custom - all of which would become Gibson classics. Gibson's top models sported McCarty's new tune-o-matic bridge, which was introduced on the Les Paul Custom in 1 954 and is still the standard Gibson electric guitar bridge. In 1 958 McCarty debuted not one, but two radical new ideas-a semi-hollowbody electric and a group of exotic, futuristic solidbodies. The ES-335 was an instant success, combining traditional archtop styling with modern, solidbody construction. The Flying V, Explorer and Moderne proved to be decades ahead of their time. Gibson pushed on into the 1 960s with two more The Golden Age of Innovation bold, modern solidbody lines-the double-cutaway SG models of '61 and the reverse-body Firebirds of In the years after World War II, the electric guitar '63. By the time the McCarty era ended in 1 965, a came of age and Gibson entered a golden of age of foundation of classic models had been laid that innovation. The P-90 pickup, introduced in 1 946, would carry Gibson through the rest of the century. gave guitarists new power and versatility. Under the