Truth | Page 32

MEET SOME OF THE EXPERTS WE SPOKE TO: Ian Pearson Tamar Kasriel Matthew de Abaitua Futurologist Futurist Semiotic and cultural analyst A full time futurologist since 1991, with a proven track record of over 85% accuracy at the 10 year horizon. Ian covers technology impacts in almost every major field over the 5-20 year time frame. He has written several books, can claim hundreds of inventions and has won numerous awards. Listed by Wired Magazine among the world’s most influential futurists, Tamar Kasriel distills logic and creativity to understand what the landscape beyond the immediate future may be like, to help a wide range of companies and organisations. Tamar draws upon her experience at The Guardian’s New Media Lab and 10 years at the Henley Centre. She is a recognised public speaker and commentator on consumer behaviour, future trends and social change and a columnist for Viewpoint magazine. Matthew de Abaitua secialises in semiotic analysis in the technology category and emergent cultures surrounding digital-mobile-network culture. His clients include Ogilvy & Mather, Saatchi & Saatchi and Bayer CropScience. 32 PR E S E N T A N D P O T E N TIA L F UTURE S IN F IN A N CIA L SE RVICES