Trustnet Magazine Issue 21 September 2016 | Page 23

/ SECTOR PROFILE /

R

ONSEAL QUICKDRYING WOODSTAIN
– and you know what
comes next. It says a lot
about advertising that
one of the most memorable
campaigns of the past 22 years was
one that made a virtue of a product
that actually did what it said it
would.
This is not an accusation that
is likely to be levelled at the
IA Targeted Absolute Return
sector, which has a stated aim of
“delivering positive returns in any
market conditions”. Data from FE
Analytics shows that it has lost
money twice in the past 10 years,
falling 3.6 per cent in 2008 and
1.26 per cent in 2011.

CAUSE FOR CONCERN

While these falls are far from
substantial and its losses during
2008 were a fraction