Trustnet Magazine Issue 21 September 2016 | Page 23

/ SECTOR PROFILE / R ONSEAL QUICKDRYING WOODSTAIN – and you know what comes next. It says a lot about advertising that one of the most memorable campaigns of the past 22 years was one that made a virtue of a product that actually did what it said it would. This is not an accusation that is likely to be levelled at the IA Targeted Absolute Return sector, which has a stated aim of “delivering positive returns in any market conditions”. Data from FE Analytics shows that it has lost money twice in the past 10 years, falling 3.6 per cent in 2008 and 1.26 per cent in 2011. CAUSE FOR CONCERN While these falls are far from substantial and its losses during 2008 were a fraction