Trustnet Magazine Issue 11 October 2015 | Page 6

MONEY FUND MANAGERS XXXXXXX A fund manager is very much like the captain of a ship. Those running passive funds have their course dictated by the index they aim to replicate, but active managers are a different breed. We want to believe we have the best, but how can you tell between a James T Kirk and a Captain Birdseye? Just because you do not get a choice as to who will manage your money, it doesn’t mean you shouldn’t consider who it is running the fund. Resources that rate managers, such as this one at FE Trustnet, can be helpful. But what else makes a good manager? Do they display qualities at an early age and mark themselves out as special because they are child prodigies in certain fields? If only it were that easy... Pádraig Floyd asks the experts just what it is that makes a good fund manager 4 trustnetdirect.com YOU DON’T WIN ANYTHING WITH KIDS Nine times out of 10, a good manager will be someone with a track record, says Darius McDermott, managing director at Chelsea Financial Services. “We rarely invest with a brand new fund manager, but occasionally one stands out and we take the chance. This is because an experienced fund manager can show how their investment process works throughout the market cycle and can articulate what an investor should expect from the fund at different times.” McDermott adds that good fund managers are consistent in the way they approach their investments, even when things are going badly. These periods of underperformance do not mean they have lost the knack for managing money. The footballing analogy would be that they haven’t become a bad manager overnight. trustnetdirect.com THERE IS A FINE LINE BETWEEN ARROGANCE AND CONFIDENCE AND FUND MANAGERS NEED A LITTLE OF EACH, BUT IT IS THE ARROGANT ONES WHO BLOW UP AS THEY DON’T BELIEVE THEY CAN BE WRONG Instead, their style of investment doesn’t suit the prevailing market conditions. In such circumstances, fine tuning a process is perfectly acceptable, indeed it is even to be encouraged, but changing the way they invest is very, very bad. McDermott also likes to delve further into their background and understand how keen they have been to manage money: “Some take blue-prints of funds they want to run to their chief investment officer, for example,” he added. THE BACKSTORY Mark Dampier, research director at Hargreaves Lansdown, says it is “unbelievably difficult” to determine a good manager. Fund returns or consistency of investment approach tell you something about their performance, but for him, a good fund manager needs to be a good lateral thinker. Dampier cites the attitude of most managers towards tobacco stocks at the turn of this century. The consensus was they were about to be legislated out of existence, but they have instead created a monopoly industry with high barriers to entry, with the FTSE 350 Tobacco index increasing in value by 1,851 per cent. Those who saw that trend, or avoided the dotcom bubble – or perhaps were less exposed to the crazy markets of 2008 and 2011 – demonstrate the necessary lateral thinking required to avoid replicating what others are doing. And they are special. BACK TO SCHOOL For this reason, Dampier likes to take his research back to before they were in the industry. “I look at their degree, as a straight economics student may be too convinced of their own ability. Whereas, if they have a different way of thinking – through having studied politics and economics, history or English – it may help them with how well they reason out situations.” Where a manager went to school shouldn’t matter, but it may offer an interesting insight. A recent eVestment study of fund managers in the US found the industry to be dominated by Ivy League alumni, with almost 50 per cent from Pennsylvania, Harvard, Columbia and Cornell. Almost 40 per cent held only a bachelor’s degree and a similar number held an MBA. This doesn’t prove their ability at running money, but in an industry so heavily focused on research, it may offer a way of differentiating between individual managers. ALCHEMY, ALCHEMY  Ultimately, what makes a good manager is not an absolute science, says Adrian Lowcock, head of investing at AXA Wealth. There are too many factors involved in making a good manager and each one needs to be considered in isolation, but also within the context of what that contributes to the whole. 5