MONEY
STRATEGIES
BEHIND
THE STYLE
Phil Scott looks at what the
major fund management
techniques actually involve and
the pros and cons of each one
W
ith Trustnet Magazine
aimed at retail investors,
we try to make our
articles as easy to understand and as
jargon-free as possible. However, we
can occasionally fall into the trap
of using an obscure phrase that is
likely to leave the reader scratching
their head, whether this is due to
overestimating their knowledge
or simply because explaining the
notion in detail would take up too
much space.
One of the areas where it can be
easy to sleepwalk into a state of
waffle is in the description of fund
management styles. As a result, here
is an idiot’s guide to some of the
most popular techniques in use.
BOTTOM-UP
This is a tactic used by pure
stockpickers where little to no
attention is paid to the wider
economic landscape. The approach
can unearth great opportunities
missed by the wider market but it
is better-suited to small c \