“ This is a dynamic we are constantly looking to exploit and we are focused on identifying those companies that will be material beneficiaries of these forces .”
Let go of the labels Chris Rush , investment manager at IBOSS , notes that in recent years investors have been pushed towards making factor-based decisions regarding growth versus value or large caps versus small caps . “ This has been particularly true in Europe , where growth / small cap strategies outperformed consistently for the decade prior to September 2021 and have underperformed hugely as European large cap and value stocks came back in favour ,” he says . For Rush , as the performance difference between styles converges , the usefulness of the value and growth labels diminishes . In this environment , he expects successful investors to be less concerned about factors and more concerned with finding managers who can pick attractive companies irrespective of style . “ Finding a fund manager who is genuinely flexible in their approach to investing in European equities has become more challenging , as many managers , and even fund houses , have looked to pin their colours to the mast of either growth or value ,” he adds .