IN THE BACK
We ’ re all guilty of opening an account and never , ever moving our investments to another service , even though we might save a fortune . Particularly as we usually keep our investment platforms for decades
Although the revolution in the platform market has failed to materialise over the past five years , the industry is beginning to shape into three value groups : low-cost , no-frills services ; high-value propositions with rich features ; and in a couple of cases , low-cost offerings with rich features – interactive investor being a good case in point , particularly for larger portfolios . The obvious sweet spot on the chart on the previous page is in the bottom right , where you get the best value for money , but it very much depends on the features you hold dear . For instance , much of the content and tools on Hargreaves Lansdown , AJ Bell and Fidelity are visible to any site visitor , allowing you to pinch
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