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“ Most companies where you have a really strong founder leader are much more capable of adapting . One example is Ginkgo Bioworks , led by Jason Kelly . When we first invested in Ginkgo it was a private company aiming to put the tools of biology into human hands and was focused on the flavour and fragrance industries . “ Now , six or seven years later , the now-listed company is active in agriculture and pharmaceuticals , monitoring for pathogens such as Covid . The management team has adapted and the business has evolved as the opportunity set has grown .”
Staying ready for change Amazon is a better-known example Gibson uses to illustrate the difficulty of envisaging future breakthroughs . Its origins as an online bookstore gave few clues that it would eventually earn such a large part of its revenue from Amazon Web Services ( AWS ), a cloud computing platform . But the organisation ’ s culture enabled it to keep pace with the sudden shifts that cloud technology enabled , a capability based on the experiences and attitudes of its founders . That culture encouraged Gibson
/ 20 / trustnet . com