Baillie Gifford
“ If you buy into the argument that we ’ re going to live for longer , then we ’ re going to work for longer ”
Thaiha Nguyen Investment manager with Keystone Positive Change Investment Trust and the Baillie Gifford Positive Change Fund
role gamification plays in making the app fun and engaging . Every day , around 10 million people worldwide use it under the watchful eye of Duo , its bright green animated owl mascot , who pops up to give regular applause and reminders to do your daily quiz-like language exercises . This ‘ gamification ’, Nguyen says , creates a “ key differentiation point in a very crowded language app market ”. By interacting with users , Duo encourages them to “ learn more and to learn better ”. The bird is equally at home in viral TikTok videos as in your inbox , using different ways to encourage interaction with the app . Another US company , Coursera , harnesses emerging technologies to increase accessibility and manage costs . It has expanded its global market by offering short online courses for anyone wanting to continue their lifelong learning , working with universities to provide online degrees , and helping employers to upskill their workforces . Nguyen thinks Coursera will benefit from “ our desire to remain relevant in the ever-changing job market ”. The London-based recruiter FDM helps improve the match between
Issue 85 - June 2022 / 19 /