COVER STORY Pass
Follow your nightmares !
“ A passion m investors , bu trends , demo base and reg sec
Given the option , what would you rather be doing today ? Watching sport ? Playing music ? Drinking wine ? And , are you sufficiently passionate about your choice to invest in the companies that make it possible ? Platforms such as eToro and Freetrade have made it much easier for everyday investors to create a portfolio that meets their personal investment beliefs , or to pick stocks that support an interest such as fashion , gaming or food & drink . But does investing in a little of what you fancy do you good – or is it a recipe for disaster ? “ Investing in personal passions has some merit ,” says Emma Wall , head of investment analysis at
Head of i
Hargreaves Lansdown . “ The more you understand about a stock , the more likely you are to spot revenue opportunities or profit risks .” A carefully thought-through allocation to stocks that sit outside run-of-the-mill tracker funds and ETFs can also offer some much-needed diversification . “ Personal passions are often niche areas not well covered by traditional investment ,” says Ben Laidler , global markets strategist at eToro . In theory at least , investing in something that you are genuinely interested in should also make research easier and more fun . As an
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