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“ We get a sense of optimism that there ’ s so much that unites all of us in striving for a better future ”
objectives of positive impact and successful investing go hand-inhand .” The process of finding good fits for Positive Change is “ organic ”, explains Fox . The trust doesn ’ t use quantitative filters , but looks for compelling individuals with impactful ideas . The team identifies companies whose products and services are an improvement to the status quo , seeking growth businesses with sustainable competitive advantages .
A measurable outcome In addition to analysing the investment and impact potential , once a company is in the portfolio , impact is monitored through a robust assessment system . “ We ’ ve identified a set of metrics that help us track and monitor change ,” she adds . “ We also link a company ’ s products and services to the UN ’ s Sustainable Development Goals , using the targets that underpin them , to help articulate how the holdings are driving change .” Qian describes the character of the trust as fundamentally optimistic . “ As we ’ re seeing people in different
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