Trustnet Magazine 64 July 2020 | Page 42

Sam Shaw reveals which trends the experts are backing to dominate the tech sector over the coming decades
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Sam Shaw reveals which trends the experts are backing to dominate the tech sector over the coming decades

The hype cycle

When Microsoft chief executive Satya Nadella described two years ’ worth of digital transformation taking place in two months , he spoke on behalf of an entire planet . The coronavirus pandemic , in forcing so many aspects of life to be replaced by online equivalents , has rapidly accelerated numerous themes set to power growth in the technology sector for the foreseeable future . Jon Guinness and Sumant Wahi , who run the Fidelity Global Communications fund , observe “ a step change in existing structural trends such as grocery , m-commerce ( commercial transactions conducted electronically by mobile phone ), digital entertainment , working from home , virtual schooling , telemedicine and the digital transformation of enterprises ” as a result of the global lockdown . While online adoption was forced rather than chosen in many cases , they believe much of it will remain in place long after the crisis eases , with opportunities from three audiences . Consumers will make “ profound changes ” to their lifestyles ;

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