Trustnet Magazine 60 March 2020 | Page 54

In the back [ PLATFORMS & PENSIONS ] 54 / 55 The UK’s large financial institutions – with all their advantages in terms of scale, brand and marketing power – haven’t made an impression on the investment platform market active customer accounts is also at a record high of 5.9 million. overly committed to the market (for This is unlikely to represent the example Halifax Share Dealing, Close actual number of investors, as many Brothers and Selftrade). people have multiple accounts, I’m going to put Barclays in a league but it demonstrates the increasing of its own. Historically, Barclays popularity of DIY investing, or Stockbrokers was a powerhouse in the perhaps its necessity, given that UK platform market. More recently, financial advice is expensive and in as it has morphed into Barclays Smart short supply. Investor, it seems to have lost its way. Incidentally, if the entire platform This suggests that the UK’s large industry charged a 0.25 per cent fee, financial institutions – with all their it would earn £650m a year from advantages in terms of scale, brand us private investors. Again, a lot of and marketing power – haven’t made money, and the biggest investment an impression on the investment platform of all charges considerably platform market. more than 0.25 per cent. The cream of the crop This explains my top-five platform list of specialist companies: Hargreaves, which is well out in front in terms of assets under administration, followed by interactive investor, then AJ Bell, Fidelity and Bestinvest. Holly Mackay of Boring Money estimates that the platform market had assets under administration of £260bn at the end of last year. That is a lot of money and the number of TRUSTNET Winners and losers So, the questions we’re here to try and answer are, who are the winners and losers in the platform market and which platform should I be using going forward? Will the platform market consolidate further into two or three super platforms and will this cause fees to rise or fall? trustnet.com