Trustnet Magazine 60 March 2020 | Page 14

Advertorial feature 14 / 15 [ BAILLIE GIFFORD ] From 3D printing to industrial biotech, companies in the Scottish Mortgage portfolio are taking technological advances to the next level. A new generation of businesses are reshaping our world and what is possible by reinvigorating the manufacturing process The future of manufacturing The value of your investment and any income from it can go down as well as up and as a result your capital may be at risk. T he Santa Fe Institute’s Professor Brian Arthur has done much to revitalise economic theory in the light of 21st century advances. His research on how technology evolves, how innovation works, the study of complexity economics and the concept of increasing returns, has been seminal and has greatly influenced our thinking over time. Twenty-five years ago, Arthur asserted that “Western economies have undergone a transformation from bulk-material manufacturing to design and use of technology – from TRUSTNET processing of resources to processing of information, from application of raw energy to application of ideas.” This transformation created the base for the concept of increasing returns to scale in industry, where knowledge reigns supreme over mass manufacturing. Professor Arthur used Microsoft to illustrate the shift to an increasing- returns world: the dominance of Microsoft’s Windows operating system meant that as more people used Microsoft’s programmes, the need for compatibility across programmes and between users made Windows both the natural choice for new users and then kept them locked in because it did not pay for users to switch. This does not mean that it is game trustnet.com