Advertorial feature
There is more of a culture
of people entertaining,
eating out and having
food delivered, rather than
cooking for themselves
[ BAILLIE GIFFORD ]
16 / 17
can see when customers receive
the wrong food, if an order is not
delivered, or if a certain dish leads
to very negative customer reviews.
By gathering all the data across its
network, Delivery Hero can help
its restaurants tailor their menu
offering, improve food quality and
build a loyal customer base.
Taking food distribution to another
level, Meituan Dianping is the
largest food delivery company in
China, managing over 30 million
orders a day. In China, there is more
of a culture of people entertaining,
eating out and having food delivered,
rather than cooking for themselves.
Many people order three meals a
day. To meet this demand, Meituan
has a delivery fleet of over 500,000
drivers, who can complete an on-
demand delivery within an
average of 30 minutes, thanks to its
AI-enabled ‘Super Brain’ engine that
figures out the fastest delivery route
for an order within 0.55 milliseconds.
But the company is not stopping
there. In an attempt to cut costs
even further, work is underway on
developing a fleet of autonomous,
food delivery robots, which can even
use elevators. This trend is already
influencing the way new homes are
designed in China. Watch this space.
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