Trustnet Magazine 55 October 2019 | Page 26

Your portfolio advisers to focus on the wider planning and strategy rather than simply maximising assets. “It puts financial planners on a par with other professions like accountants and solicitors,” she adds. “It’s also straightforward and stable, unaffected by markets and more ethical. There’s also no cross- subsidisation between clients and it generally promotes more professional behaviour in advisers.” 26 / 27 £3.4bn – revenue from ongoing adviser charges in 2018 “It’s like traditional advice,” she says. “It starts with finding out about the hard facts from the customer, such as their income, expenditure, Fintech advice investments and if they have any debt. It is not just traditional financial “And also the softer things – what advisers who are getting in on the they want to achieve. A lot of advice act. Robo-adviser Nutmeg now offers is helping prioritise objectives. It’s a financial planning from £275, with a lucky person who can do everything more comprehensive service available they want to financially.” from £575. Lisa Caplan, Nutmeg’s head After the consultation, clients are of financial advice, says the company given a copy of their financial plan decided to offer the service in response and there is no requirement to invest to the growing number of customers with Nutmeg, although Caplan says who either wanted someone to take a it is simpler to execute if they do. broader look at their finances, or just Nutmeg then charges a fee on the felt more comfortable meeting another percentage of the client’s portfolio for human being face-to-face. those that stay with the firm. “There’s also no cross- subsidisation between clients and it generally promotes more professional behaviour in advisers” All the answers One argument against a one-off fee is financial advisers don’t just offer a one-off service, but will continuously manage a client’s portfolio to account trustnet.com