Advertorial feature
12 / 13
[ BAILLIE GIFFORD ]
The extraordinary expansion of
Asia’s middle class is turbocharging
demand for products that provide
a sense of security. Charles
Plowden, manager of Monks
Investment Trust, explains why the
region’s life insurance giants are
well-placed to reap the rewards
Insuring
Asia
The value of your investment and
any income from it can go down
as well as up and as a result your
capital may be at risk.
S
ome parts of human nature
are hard-wired and difficult
to disrupt. One is the instinct
to protect ourselves and
our families, when we can, against
ill-health, sudden death, enforced
unemployment and fear of a cash-
strapped old age.
For Asia’s newly prosperous middle
classes, that instinct is running
rampant, much to the benefit of
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