Trust Talk Magazine Spring/Summer 2020 (Austin) | Page 25

W hile you may thrive in organized chaos, it’s unlikely that your employees do too. Having a cohesive system for how your business runs makes things easier for everyone, especially if you expect your company to flourish in the new decade. Why not use the first half of the year preparing for the future of your business? We have a few ideas on how to set your company up for success. Manage your online presence Your online presence is more than just your website. It is vital to ensure that all the information about your business is correct, from your Google listing to your social media accounts. Not only does having outdated information give off the wrong impression to potential clients, it also keeps people from being able to contact you. While it’s important to ensure you have correct information across the web, this is especially vital for your BBB Business Profile. When people search bbb.org, they usually aren’t browsing out of curiosity; it’s because they are looking for businesses they can trust to satisfy their needs. Your business profile is the face of your business on bbb.org. Make sure your profile is up to date, your logo is uploaded and any external links to your website or social media are correct. If you don’t have a logo or need one that’s optimized for digital, BBB can help through our dedicated advertising sales team! We’ve found that businesses who have invested in our BBB Search logo package have 43% more inquires than those with no logo listing. Start off the new year by checking to ensure that all of your accounts have updated information so you can get more business in 2020! BBB TRUST TALK 23