Trust Talk Magazine Spring/Summer 2020 (Austin) | Page 22

Interviewing and Hiring First impressions go both ways! When finding new talent, candidates are interviewing you as much as you are interviewing them. Make sure you’re asking the right questions and do your best to make a good impression on potential employees. Here are a few things to remember when conducting interviews: Be descriptive. After introducing yourself and any other people present in the interview, give the candidate an overview of your business and how the role they’re interviewing for fits into the organization. Be clear about expectations and goals. Finding the Right Candidate Job Description One of the best ways to attract the right talent is posting an accurate job description in the correct places. A generic job description may garner a larger applicant pool, but you’ll also be overwhelmed by resumes from underqualified job seekers whose skills vaguely apply to the job. If you’re specific with the work experience and skills you’re looking for, you’re much more likely to get qualified candidates, and you’ll save yourself a lot of time and energy in the process. Getting specific on a job description can also help you reflect on whether that position is vital to your business and, if so, how hiring for the position will affect the organization. The ideal job description would include: • • • • • • A brief background about your company An overview of the role Information on the day-to-day Benefits and information on career development An ideal candidate profile Detailed instructions about how to apply Where you post the job description is important as well. While your options may depend on your budget, there are some places that are more worthy of your time than others. You are typically going to be more successful, for example, on job-seeker websites such as Indeed or Career Builder than on social media, apart from LinkedIn.** Social media can be a great way to network with potential candidates, but be aware that hosting official job postings on any of the major social media platforms can get expensive. A great, free place that we would always recommend posting your job? On your own website! 20 SPRING / SUMMER 2020 Honesty benefits you as an employer and your candidate as an employee. Be up front about the job and what the candidate will be doing in the position; this will let you both know whether they’re a right fit for the job. Keep questions relevant. While you may be interested in getting to know more about your candidate on a personal level, it’s important to keep on task and stay professional. Interviewers often stick to the STAR interview process to set the scene, but you can create follow up questions based on their answers. The STAR acronym stands for: Situation: Describe a difficult situation or challenge faced Task: Describe the specific task or requirement Action: Describe what action was taken to overcome the situation or challenge Result: Describe the result or outcome due to their actions Ask if the interviewee has any questions. What questions the candidate asks can tell you a lot about their mindset going into the interview and their interest in the position. Consider the process you use leading up to an interview. When sifting through resumes, create a short list of candidates who stand out and check the references before your interviews. A quick phone call can save you valuable face-to-face time in the future and give you valuable information to take into an interview if you decided to move them forwardin the hiring process. Also, don’t be afraid to ask different questions for different positions you’re hiring for.