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A LETTER FROM THE EDITOR
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PUBLISHER Carrie A . Hurt
EXECUTIVE EDITORS Erin Dufner Sarah Smock
MANAGING EDITOR Dago Garcia
LEAD DESIGNER Michael J . Slack
SENIOR WRITER Elise Cimino
STAFF PHOTOGRAPHER Joshua Dubock
Businesses across Texas have faced some of their toughest challenges in 2020 . COVID-19 changed the landscape of business in unprecedented ways and companies were left to pick up the pieces . There was no guidebook and many business owners are still wondering how they are going to recover . We wanted this issue of Trust Talk to address the present and future challenges of doing business during a global pandemic . While there is no way of knowing what the upcoming year has in store , we put together information that can help BBB Accredited Businesses . One article , “ Navigating Your Business ' New Normal ,” explores how to adapt the operations of your business and what changes your employees and clients are expecting from you moving forward .
New expectations may challenge you to think of new solutions , which can be difficult when you use the same problem-solving techniques you ’ ve always used . Figuring out a new way of operating requires a new way of thinking . This is why we wrote about utilizing design thinking for problem solving in “ How Design Thinking Can Reshape Your Business .” BBB wants to give you the tools you need to come up with new solutions and come out of this pandemic stronger than ever before .
2020 Better Business Bureau ® serving the Heart of Texas
We want Accredited Businesses to thrive , and we do not want any of their success to be compromised . Scammers are working harder than ever before to target the vulnerable , which is why we wrote “ Spotting Scams and Knowing What to Do about Them .” We want you to have the knowledge to separate scams from legitimate opportunities and whom to contact if you suspect a scam . These schemes are constantly evolving and getting more sophisticated . At BBB , our goal is to keep you ahead of the game .
BBB ® TRUST TALK is published by Better Business Bureau serving the Heart of Texas 1805 Rutherford Lane , Suite 100 Austin , TX 78754 800.621.8566
We are committed to supporting our Accredited Businesses every step of the way , and we hope this issue of Trust Talk provides the advice you have been seeking . We will persevere together .
Thank you ,
All rights reserved . Copies or reproductions of this publication in whole or in part are strictly prohibited without express written authorization from the publisher .
Sarah Smock , VP of Marketing and Executive Editor BBB serving the Heart of Texas with offices in Austin , Bryan , Corpus Christi , Fort Worth , Midland , San Antonio and Waco
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