Analytics software .
Understanding how your business is performing is vital to knowing where you can make improvements . Analytics software gives you a comprehensive understanding of who your customers are and how they interact with your website . It can tell you everything from where people are coming from when they arrive on your website and how long they stay . This can help you figure out what pages are and aren ’ t working , where you can improve content and if your marketing efforts are resulting in more people visiting your site .
Popular options : Google Analytics , Adobe Analytics , Hubspot , Mixpanel
Project management tools .
Keeping your team on the same page when it comes to work projects can be challenging , whether your business has hundreds of employees or only a handful . Most large-scale businesses have a project manager for different departments , such as marketing and sales . If you run a small business , hiring someone specifically to act as a project manager may not be feasible . That doesn ’ t mean that your business couldn ’ t benefit from a project management system , however . There are many available apps that can help your team collaborate , manage workflow and keep on top of projects .
Communication software .
Communicating as a team is important , but email isn ' t always the most efficient way to do so when you ’ re looking to streamline your inbox . Using an internal communication software allows your team to send quick messages and share files without the endless thread of an email chain . You can create different groups , have individual chats and even host voice or video calls all in one place .
Popular options : Microsoft Teams , Slack , Campfire , Workplace by Facebook
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While these are some great tools to utilize , some of them may not be practical for your business . Depending on your budget and needs , you may pick and choose different programs to adopt . Consider what is and isn ’ t currently working for your business and where you feel like you and your employees need more support . As you go , you ’ ll realize the gaps in your software needs and you can adjust accordingly .
Popular options : ProofHub , Asana , Scoro , Wrike
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