BEAUTY NEWS
“I’m thrilled to be the first African
to formally collaborate with this
global brand. I love Bobbi’s makeup and I admire how her products
bring out the individual beauty in
every woman and how easy she
makes it for all women to look and
feel their best.”
Los Angeles, California - Founder and CCO of the company, Bobbi Brown explains why South Africa’s superstar
was an easy collaborative choice for the cosmetic brand.
“I’m excited and incredibly proud to have Lira as an influencer for our brand in South Africa, she stated. “I’m in
awe of her inspirational life story and her strong commitment to giving back. Her positive attitude, natural beauty
and confidence represent the brand’s philosophy of ‘be
who you are beauty’.”
can icon with an incredible global brand is an exciting
moment. This collaboration will continue to amplify the
brand’s original mission of delivering a range of makeup colors that work for all women. We look forward to
this partnership and the continued success of the Bobbi
Brown brand in the South African market.”
Lira will serve as the brand’s first South African influencer.
As part of her lucrative collaboration, Lira will appear in
print editorials and online promo Ads for the giant cosBobbi Brown revolutionized the beauty industry in 1991 metic brand.
with the launch of 10 brown-based lipsticks and a simple
philosophy that “makeup is a way for a woman to look The Ad campaign will be shot in the heart of Johannesand feel like herself, only prettier and more confident.” In burg, using local talent and featuring local fashion de1995, the brand was acquired by The Estée Lauder Com- signs including Loin Cloth & Ashes by Anissa Mpungwe.
panies, however, Bobbi retains an active role in the company as Chief Creative Officer. Now, 25 years later, Bobbi A first look at the promo work for Lira x Bobbi Brown sees
Brown Cosmetics is the number one make-up artist brand her photographed against a plain background and
founded by a woman. The brand is available in over 70 styled in a crisp white cardigan in one shot, then a black
countries and offers a full range of color cosmetics, skin halter dress in another. Sporting her signature sunshine
care, fragrance and accessories.
smile, Lira rocks bold lips.
Loren Dreyer, General Manager of Estée Lauder Com- Songstress LIRA’s new album is titled BORN FREE and is
panies SA & SSA said: “Connecting a fellow South Afri- available on iTunes
page 38 | Issue #59