Trophex Newsletter June 2019 JUNE TEN 2019 NEWSLETTER | Page 12
SPECIAL EFX
BYPY Puts Focus on New Trophy
to Inspire Best of Birmingham
For anyone who has
been part of a committee
responsible for the
organisation of a major
business awards event, you
will know just how much
work is involved to make it
a success. In the mass of
arrangements, it can be easy
to overlook the obvious and
that is the business awards
that are presented need to
thrill the recipients. In this
way, not only do you build
the prestige and profile
of the event
but encourage
others to enter
the following
year.
The new committee
running Birmingham’s
Young Professional of the
Year 2019 Awards (BYPY)
from the outset recognised
the importance of the
12
JUNE 2019
design of the trophies. And so Special
EFX was contacted to create something
outstanding. “As a brand new committee
for 2019 we wanted to put our stamp on this
year’s event. One of the main changes we
wanted to make was to have a trophy that
anyone would be proud to have on display!”
Black acrylic provides contemporary
appeal for Birmingham business awards
The new trophies are contemporary and
compelling: fitting for the biggest event
on the calendar for young professionals
in Birmingham. Manufactured in black,
cast acrylic, they are impressively heavy
and imposing, decorated with immaculate
detailing. The event’s BYPY logo is recessed
and highlighted in gold-plated aluminium
for the overall winner and picked out in
nickel- plated aluminium on the trophies for
the individual category winners. Each award
is personalised in bright, white print with the
winner’s name and award category.
Without a doubt you would certainly
be proud to have one of these sitting on
your desk.
The new design got the seal approval
from the committee and a spokesperson
commented: This trophy design was striking,
bold and new. In so many ways it represented
exactly what we wanted to achieve with this
year’s event.”
Special EFX provides a dedicated, personal
service, offering advice and expertise
throughout the process. This level of service
was much-appreciated: “EFX was fantastic
in providing us with ideas and very helpful
and patient in dealing with our requirements.
The feedback on the trophies has been
excellent, better than any previous year.”
Birmingham’s Young Professional of the Year
celebrates its 20th anniversary in 2020.
The organisers attribute the event’s on-going
success to the quality of
the applicants, nominees
and winners but also the
prestigious companies that
support the awards each
year. This year’s event
took place 16 May and
was held at the ICC.
Over 1000 attended the
grand, black-tie event,
which was hosted by
the hugely entertaining
Mark Durden-Smith.
Photos © Edwin Ladd
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