THE HUNDRE
SO HUGE , we could ’ ve started this spread with a nice big photo of its Triton co-founder , Bobby Kim ’ 00 , or Bobby Hundreds , as he ’ s known , but … it just doesn ’ t seem right . Because as much as The Hundreds began with Bobby , its hugeness is more about what it ’ s become , the niche he tapped into and helped expand and refine , the team that was built , and the fans and followers gained — a community founded on eclectic interests in art , music , and style , but centered on the genre of clothing known as streetwear . But yeah , as for Bobby , he ’ s up there — far left , second from the top , with the crew .
So — streetwear . If you know it , you know it ; if you think you don ’ t , here ’ s what you need in a nutshell , straight from Bobby ’ s recent book , This is Not a T-Shirt — the most definitive account yet written on the streetwear phenomenon : “ Young men and women collecting limited-edition clothing like comic books .” It ’ s a nice snapshot of the product and the culture that surrounds it . Early on , obscurity and scarcity was the main driver . Starting ( arguably ) in the ’ 90s , independentlymade , underground apparel companies produced rare and hard-to-find items that collectors could wear as a badge that they were hip to this burgeoning scene .
Bobby Hundreds was not yet one of them , however , just a teenage skateboarder in L . A .’ s inland empire , listening to hardcore punk music , aware of the fashions of these scenes but more focused on their immediate aspects , namely , popping kickflips off curbs and screaming along with his CDs .
26 TRITON | WINTER 2021