TEAM OF TRITONS
L-R : Lydia Kim ’ 16 , Andrew Ruiz ’ 11 , Amanda Miyahira ’ 08 and Adam Wagner ’ 10
“ There ’ s nothing that could have directly prepared me for how I built the business or what I ’ m doing now . But our education contributes to who we are and what we can do together .”
— JACQUES SPITZER ’ 08
The Raindrop team has since built an impressive list of clients , including the San Diego Symphony , Luna Grill and San Diego State University – yet all the while keeping the emphasis on relationships , what Spitzer sees as their true business . “ We ’ re a branding and marketing agency , but we ’ re also a relationship-building agency . We build relationships with each other and our clients , and help our clients generate relationships with their audiences and partners .”
Today , Raindrop Marketing has more than 25 employees , known as “ Raindroppers ,” many of whom are from UC San Diego . “ When you start a business , it ’ s about being good at your craft , period . But as you grow , it ’ s about being good at your craft and finding and maintaining the right people ,” says Spitzer . He ’ s also quick to note how his fellow alumni show that same kind of fearless thinking and critical skills that can take on any challenging project — be it a major rebrand or an final exam about a Snapple cap .
“ Really ,” he says , “ how much is that exercise like life ? No matter what you think you ’ ve trained for , you ’ re hardly ever trained for what you ’ re given . There ’ s nothing that could have directly prepared me for how I built the business or what I ’ m doing now . But our UCSD education contributes to who we are , and what we can do together .”
Learn more about Raindrop Marketing at tritonmag . com / raindrop
“ There ' s something special about working with fellow UCSD graduates . Whether we ' re developing strategies or brainstorming , you always see the creative critical thinking that was nurtured at UCSD .”
Lydia Kim ’ 16 Brand Coordinator | ERC , Communications
“ I loved my time at UCSD ! It provided me with a strong foundation for how to learn , and I met many people who helped shape who I am today .”
Adam Wagner ’ 10 Partner & Chief Strategy Officer | ERC , History & Communications
“ Being a Triton has been an invaluable resource , not only with job opportunities , but having the confidence to tackle whatever is thrown at me . UCSD teaches you how to be a problem-solver in your field .”
Amanda Miyahira ’ 08 Brand Manager | Warren , Communications
“ Landing in an agency where the culmination of my experiences and creativity could flourish with fellow UCSD alumni just made sense . Who better to keep pushing forward with than fellow Tritons ?”
Andrew Ruiz ’ 11 Copywriter & Photographer | Muir , International Studies & Visual Arts
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